Art as an experience: Van Gogh at Tabakfabrik Linz

With “Van Gogh – The Immersive Experience”, a completely newly conceived multimedia spectacle comes to the Tabakfabrik starting December 11th 2020. The exhibition presents the world-famous artworks of Dutch painter Vincent van Gogh (1853 -1890) in a way never seen before. In the impressive Quadrom of the Tabakfabrik, the artist’s paintings are brought to life on the walls, enlarged several times, with the help of elaborate light installations and projections. Tickets for the interactive art experience, which after Paris and Brussels can now be experienced for the first time in a German-speaking country, are available at
“It is a sign of commitment, boldness and great collaboration that together with COFO Entertainment we can bring this great exhibition to the Tabakfabrik in these nevertheless gloomy times. We want to offer the people something special before the planned demolition of Bau 3, which is not a heritage-protected building,” says a delighted Chris Müller, Director of Development, Design and Artistic Agendas at the Tabakfabrik.

Pioneering art meets state-of-the-art technology

The multimedia light installation brings out the concentrated colorfulness of Van Gogh’s works and makes art more tangible than ever before for the viewer in this immersive experience. In the unique staging, the visitor is immersed in Van Gogh’s works and experiences the virtual illusion as reality. The paintings are brought tangibly to life with the help of oversized projections and video animations combined with soulful melodies. In this way, no detail of the famous works of art remains hidden from the visitors. Van Gogh’s works such as the world-famous “Sunflowers”, “The Night Café”, “Starry Night”, “The Potato Eaters” or the “Bedroom in Arles” can be experienced from a completely new perspective. The viewer finds himself in the middle of the paintings, he becomes part of the scenery, sinks into light and sound, the artworks interact with him. The unique symbiosis of visionary art and state-of-the-art technology carries Van Gogh’s genius into a new age and makes it unforgettable.
The works of the Dutch painter can be experienced in the truest sense of the word at the Tabakfabrik.
At “Van Gogh – The Immersive Experience,” visitors will learn fascinating facts about the background and the genesis of some of the world’s most famous works of art. The exhibition not only shows over 500 works by Van Gogh but also explains the life of the artist, who was born in 1853. Thus, his time in the monastery and his stay in Arles are just as much a part of the virtual discovery tour as the mysterious letters he wrote to his brother. A 360-degree multimedia time travel through the history of one of the greatest geniuses of the past century!
The technology for this unique art experience was developed from scratch by lighting experts. In an “immersive experience,” the viewer is immersed in the multimedia illusion of image and sound and feels it to be absolutely real – made possible by an innovative 3D mapping projection system. This new technology allows content not only to be displayed on smooth surfaces but also to project graphics, animations, images, and videos onto three-dimensional objects. Buildings, mountains, trees, cars, streets, and much more become a canvas. Combined with a perfectly tuned music and soundscape, a breathtaking atmosphere is created.

Proven collaboration

The location for the immersive world of experience was carefully chosen by organizer Oliver Forster, who has already realized several hits for the public in the Tabakfabrik: “The Tabakfabrik Linz is a venue with an important history. Formerly a production site for Austrian tobacco products with great economic importance, today an architecturally appealing building with high socio-cultural appeal. The Tabakfabrik Linz is a symbol of future-oriented urban development. Art, culture and creative people are united in one place. Through the implementation of numerous art-historical projects, history has been made accessible here to subsequent generations in a lively form.”
With exciting exhibitions such as “The Terracotta Army and the 1st Emperor of China,” “Tutankhamun – His Tomb and Treasures,” “Da Vinci – The Genius,” “Gunther von Hagens’ Body Worlds,” “Titanic – Real Finds, True Fates” and “The Great Masters of the Renaissance,” the Tabakfabrik together with COFO Entertainment attracted audiences far beyond the borders of Upper Austria to the state’s capital. In addition, the Quadrom was transformed at great expense over the years into a breathtaking mirror palace for “Schuhbecks teatro”. With over 500,000 guests at events and exhibitions, COFO Entertainment has played a major role in the Tabakfabrik’s public appeal in recent years.
“Van Gogh – The Immersive Experience”, the last exhibition before the demolition of Bau 3, also marks the start of a new era for Tabakfabrik Linz. Under the name “Neubau 3”, a new landmark is being built on the site at the corner of Gruberstrasse and Donaulände, which, due to its key geographical position in the inner-city structure of Linz, is being treated as a historic opportunity for urban development.

Before the construction of the “Neubau 3”, a true spectacle awaits in the Quadrom © Zechner&Zechner-expressiv

Together with the renowned Viennese architectural firm Zechner & Zechner, the Austrian Bodner Group is realizing a lighthouse project here that was unanimously selected as the winner by the jury of the two-stage, EU-wide bidding process. Together with the Tabakfabrik and the City of Linz, they will create a 4-part building ensemble by 2025, which, with a diverse mix of work, residential and training facilities, stores, restaurants and a hotel, will become a new Linz landmark, and not just in architectural terms. The total investment volume of the award-winning building project amounts to 190 million euros. The name of the forward-looking building is QUADRILL.

Art and COVID-19

Due to general regulations in the wake of the Corona pandemic, masks are compulsory in the exhibition. Exclusively designed in the style of various Van Gogh works, reusable mouth-nose masks are available in the exhibition store on site or can be ordered at the same time as the ticket booking. In order to be able to optimally direct the flow of visitors and thus comply with the applicable hygiene and distance rules, it is necessary to book a time slot. With the time slot ticket, access to the exhibition is possible within the booked time slot, and the length of stay is unlimited. For those who want to remain flexible or give away tickets without a time commitment, so-called flex/gift tickets are the right alternative. With them, access to the exhibition is possible at any time, but they are only available in limited numbers due to Corona.
Tickets for “Van Gogh – The Immersive Experience” can be purchased from Friday, October 9, 2020 at, by phone at 0900 – 94 960 96 and at all known ticket agencies.


  • Exhibition period: December 11, 2020 – March 14, 2021. Currently, the exhibition is closed at least until February 8, 2021 due to the lockdown.
  • Opening Hours: Tuesday – Sunday from 10:00 a.m. to 6:00 p.m.
    Friday + Saturday until 22.00
  • Where: Tabakfabrik Linz, entrance Gruberstraße 1
  • Time slot tickets: On the Internet at, by phone at 0900 – 94 960 96 and at the known advance booking offices. From the start of the exhibition also at the box office. Masks are compulsory.
  • Exhibition hotline: +43 677 640 760 01
  • Further information under
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